Served as Design Lead for the W-Mall mixed-use shopping complex opening in Sejong City. Through remote collaboration between Seoul headquarters and the Sejong site, managed the entire environmental graphics system from planning and design to production oversight over a 3-month period from February to May opening.
Leveraging the characteristics of the modern twin tower architecture designed by Tom Main, developed a unified visual language centered on the brand's signature red color. Analyzed customer flow patterns across M1/M2 towers and designed intuitive wayfinding systems and VMD elements to optimize the shopping experience.
Design Challenge
The challenge was to help customers naturally navigate the complex circulation system of the twin tower structure while harmonizing the celebratory atmosphere of grand opening VMD with the permanent signage system designed for long-term use.